Jelly Roll toasts Dunkin' in new video

This fits perfectly with National Donut Day: Dunkin' and country music star Jelly Roll.

Ahead of National Donut Day on Friday, June 7, the artist and the donut and coffee chain released a video on Instagram and TikTok on Thursday in which Jelly Roll talks about donuts and his love of Dunkin'.

Dunkin' had previously announced that on Friday, customers would receive a free classic donut of their choice with the purchase of any beverage, while supplies last.

The video begins with Jelly Roll being called to a video shoot for National Donut Day. “Everyone always asks me how I came up with the name Jelly Roll,” he says in the video. “Believe it or not, the truth is, I got it because of these little guys here.”

“Growing up, donuts were really my kryptonite,” Jelly Roll continues. “My mom always told me I was so cute, I could open my own Dunkin'.”

Offers for National Donut Day 2024: Get free food at Dunkin', Krispy Kreme, Duck Donuts, Sheetz

The rising country-rock rap star then demonstrates a few ways to dip doughnuts, introduces his dog, and ends by saying, “Happy National Donut Day, everyone. Grab a doughnut, enjoy the rest of your day, and remember: Life is better with a little jam in it, baby.”

Armed with a Dunkin' box filled with a dozen donuts, Jelly Roll eats just one bite of a jelly-filled donut. That may be because he's watching his weight – Jelly Roll recently talked about losing 70 pounds and his increased need for health as he and his wife Bunnie XO plan to have another baby.

New Dunkin and Jelly Roll items for National Donut Day

Another treat for Dunkin' and Jelly Roll fans: A new limited-edition collection will be available starting Thursday at noon ET on ShopDunkin.com. The collection includes a pink “Jelly” hoodie ($40) and a “Grab a Glazed” hoodie ($40) that Ben Affleck wore during the “Popstar” commercial during the Grammys.

New T-shirts include Donut Tees ($30), which are inspired by concert T-shirts.

“National Donut Day is a special day for us because it's about celebrating that love and passion,” said Beth Turenne, vice president of category management at Dunkin', in a statement. “Plus, we get to share that joy by giving away millions of free donuts.”

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This article originally appeared on USA TODAY: Dunkin' and Jelly Roll to release merchandise and video for National Donut Day 2024