Iceland is giving away £5,000 this Christmas as part of the Noddy Holder campaign

The supermarket chain Iceland is giving away ten vouchers worth £500 each to the shopper who can best imitate Noddy Holder.

Holder, whose iconic cry of “It’s Christmas!” made Slade’s “Merry Xmas Everybody” a Christmas hit in 1973, still works with the supermarket nearly five decades later.

He appeared in their Christmas commercial wearing pajamas and a paper hat.

Anyone wanting to win a voucher should visit Iceland's TikTok or Instagram and look for the post that asks them to do their best imitation of Holder's legendary catchphrase “It'sss Chriiisssstmas!”

Creativity and passion are highly desirable.

Use the hashtag #LandOfItsChristmas and submit your video by Tuesday, December 20th.

The best 10 will receive a voucher before Christmas.

Iceland also said that the voucher can be used for any offer available in any store.

Iceland has recently been actively trying to support customers through the cost of living crisis.

Richard Walker, chief executive of Iceland, called on supermarkets in November to demonstrate “responsible capitalism” and cut their prices – even if this meant a hit to corporate profits.

“I find [there should be] responsible capitalism, I think companies [should be] accept lower or no profits,” Walker told BBC Radio 4 Today Program.

Read more: Cost of living crisis: The rising cost of staying at home revealed

Iceland is already introducing 1p ready meals to help its customers struggling with rising costs.

“800,000 children living in poverty are not eligible for free school meals,” Walker added.

“The easiest way to reach them is through the universal credit system, but also through businesses.”

Food inflation has skyrocketed this year and currently stands at around 16%.