close
close

Liberty Advent Calendar 2024 | Join the waiting list here

You might still be shopping for swimwear and sunscreen, but the run-up to Christmas has already begun at Liberty London. If you're not ready to think about Christmas just yet, look away now, but those who like to indulge in a little early cheer will be pleased to hear that the Liberty beauty advent calendar for 2024 has been revealed.

Beauty advent calendars are now a huge category, with more and more brands offering their own every year, but the iconic London retailer's remains the most coveted of all among fans of luxury and niche beauty. No one does it bigger, better or prettier.

Join the waiting list

Since this popular department store launched its first calendar in 2014, shoppers have queued for hours along Carnaby Street on launch day, hoping to snap one up before the shelves quickly cleared out. The calendar remains the brand's fastest-selling product in history – but thankfully you can now easily pre-order it online without getting cold fingertips or sore feet.

Here's everything you want to know about the 2024 Liberty Calendar before you join the popular waiting list.

The Liberty Advent Calendar Value

For annual customers, it will come as no surprise that the 2024 Liberty Calendar makes a great gift, filled with a remarkable selection of brands and products. This year's offering is worth around £200 more than last year's, with a total value of £1205 – but the price is still just £260. And even better, a handful of very special boxes include a £1000 Liberty gift card to help you refresh your winter wardrobe.

The Liberty Advent Calendar Contents

While the retailer is keeping most details under wraps for now, we do know that the 2024 calendar will feature 28 products, 18 of which are full-size, from brands spanning skincare, haircare, makeup, and of course, luxury fragrances. Augustinus Bader, Byredo, Skin Rocks, Le Mer, and Lisa Eldridge have been confirmed, with more news to come in the coming weeks.

When will the Liberty Advent Calendar be available in stores?

For members of The Beauty Drop, Liberty's brilliant subscription club, pre-order is now open. The calendars will be delivered towards the end of August, plus there's a £20 discount. If you're not a club member, you can register your interest before the general release on 27 September.

If you're not familiar with The Beauty Drop, you should know that it's the iconic department store's remarkably affordable subscription service, which sees a beautifully packaged selection of top-notch beauty samples land on your doorstep at the start of each season. Membership costs £20 a month, which you can then redeem on anything you want in the store's vast beauty hall. For beauty lovers, it really is a no-brainer.

Non-members can register on the waiting list here and be the first to know when the calendar is expected to be published.

Preview for Jenna Coleman: How I Got Here