What’s up with the tongue-twisting drug-speak?

Taking a break from politics, I am curious about medications I’ve seen advertised, some of which are Xyzal, Sotykto, Wegovy, Rinvoq, Skyrizi, Dupixent, Dovato, Verzenio, Zyrtec, Vyvgart, Airsupra, Otezla, Vezoah, etc.

Who thinks up these names?

Gloria Garwood, East Millcreek

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