Kwik Trip goes viral for criticizing Buc-ee's 'No Truckers Allowed' rule

Popular convenience store chain Kwik Trip earned praise from the trucking community for attacking competitor Buc-ee's over its anti-trucker policies.

While Buc-ee's has developed a cult following for its clean restrooms and snack options, it is common knowledge in the trucking community that the store does not allow truck parking and is not considered “trucker friendly” – read more about that here.

That's why so many truckers were pleased to see Kwik Trip take to social media to criticize the company for excluding them from the (admittedly pretty great) Buc-ee's experience.

In a social media post dated August 16, 2024, Kwik Trip shared a photo with a “No Trucks” sign and the iconic Buc-ee's beaver logo in the background, along with the caption, “We don't do that here, Buc-ee's.”

Kwik Trip also shared a photo of someone holding a “Yes Trucks” sign on the store premises.

The social media post received more than 5,500 reactions and hundreds of comments from truckers who appreciate the support:

“On behalf of all truck drivers, thank you, Kwik Trip/Kwik Star! You set the standard when it comes to rest area cleanliness. Thank you for providing great facilities for us professional drivers!” said one truck driver.

“A female trucker here…I really appreciate Kwik Trip's clean rest stops. They are well lit, clean, and feel safe and welcoming,” commented another female trucker.

“5 days a week!! Thank you for making it available to us. This is why you will always be number 1,” said another person.