Viral food critic Keith Lee comes to DC, Maryland and Virginia

WASHINGTON – Viral food critic Keith Lee is coming to DC, Maryland and Virginia.

Sharing the news with his audience of over 16 million, Lee asked his followers to name any small food joints that serve amazing food but could use some marketing. This is the core of Lee's platform and his entire mission: using his large following to raise awareness of struggling food joints that just need an extra boost.

He also asked his followers to name some of the “most popular restaurants that embody the food scene.”

The former MMA fighter has amassed 16 million followers with his restaurant reviews and cooking tutorials. Lee has gained a huge following and popularity that leaves a lasting impression on the restaurants he visits. His followers call it the “Keith Lee effect.” In struggling small family restaurants that have empty tables one day or are about to close, if a review by Lee is published, there will be lines out the door the next.

In the hours since the announcement was made, Lee's video has received over 120,000 likes and nearly 10,000 comments.

Featured spots gaining popularity in his comment section include DC’s Dukem Ethiopian Restaurant And Koite Grill in Silver Spring, Maryland.