What is reticent? Who started it? The TikTok trend is going viral… again

Let’s just say that this new trend is anything but reserved.

If you’ve been scrolling through social media lately, you’ve probably heard the word: a lot.

No, it is neither a new word nor slang.

In fact, the word has been in use for nearly seven centuries (according to Merriam-Webster).

What is the conservative trend?

“See how I do my make-up for work? Very discreet, very attentive,” said Jools Lebron, @joolieannie on TikTok says in the video that has since gone viral.

The video posted by Jools on August 5 has received over 35 million views on TikTok and has probably all to say it.

Regardless of your interests or your following, the word reserved has completely flooded everyday life.

According to Merriam-Webster, the word “demure” means modest, reserved, or serious.

“I don't look like a clown when I go to work. I don't do too much. I'm very mindful while I work,” says Jools, describing the word modest as the way one should behave at work.

“The way I got the interview was the way I got the job,” explains Jools.

One might ask: “What is not considered modest?”

“A lot of you girls go to job interviews looking like Marge Simpson and go to work looking like Patty and Selma. Not modest,” says Jools, referring to the two main antagonists from the series “The Simpsons” who make their living by smoking cigarettes.

Jools goes on to offer further advice on how to dress and behave at work, describing restraint as a benchmark for behaviour one should display.

Since the viral video, LeBron's videos have caught the attention of Google, Elf Cosmetics, United Airlines, and celebrities like Khloe Kardashian and Jennifer Lopez.

“Remember why you were hired,” Jools continued.

A hashtag trending #demure has been used nearly a million times, with interest in the hashtag skyrocketing since August 5. TikTok Analysis.

Even some FOX 5 NY participated in this trend themselves.

Controversy over the restrained original video

Another reason for the virality of the trend is discussions about who Strictly speaking started the trend.

The heated debate began when another creator, Selyna, @trapselena on TikTok, claimed to have made the original video back in 2021.

The search term “Original Demure Video” is listed on almost every video that deals with reserved for this reason.

Selyn has accused Jools of stealing the “modest” trend from her, claiming that “the whole modest trend is something I created in 2020-2021.”

However, many users defended Jools, saying that the way the video was made led to its viral success.

“It hits differently,” read one comment, implying that the similarity to Jools' video is the reason it went viral.

Other users argue that it is an English word that everyone should be able to use freely.

“Demure is an English word… Jools makes jokes about it,” read one comment with almost 60,000 likes.

Others say the word is part of ball culture and the ballroom scene, an underground LGBTQ+ subculture with origins in drag performances.

How to use the word “reserved” in a sentence

In 1985, the word was used in Anna Russel's autobiography entitled “I'm not making this up, you know.” She wrote: “I made a lot of friends at Les Tourelles who I've kept in touch with over the years. There was a sweet little girl, much younger than the rest of us, who was sweet, reservedand calm, with beautiful long hair like Alice in Wonderland.”

In a 2001 Cosmopolitan article, Elizabeth Hayt wrote: “So even if you think you’ve left your reputation as a rebel behind, two minutes after meeting your reserved Sister, you will probably fall back into the role of troublemaker.

Other words for reserved

• Shy
• Modest
• Gentle
• Playful
• Modest
• Reserved
• Quiet
• Mindful

Slang words of Generation Alpha

• Sigma: good/cool
• Beta: weak
• Skibidi: bad
• Mewing: looks good
• Fanum tax: stealing food
• Sus: strange/suspicious
• Negative aura: not cool
• Mad lit: stylish Z and Gen Alpha and is a shortened version of the word “charisma”.