Seoul café owner makes headlines with incredible, age-defying pictures

The owner of a popular bakery in Seoul suddenly rose to internet fame after netizens fell in love with her timeless beauty.

The London Bagel Museum in Seoul's Gangnam district is one of the capital's most popular bakery cafes. Known for its attractive interior design and impressive bagel selection, it is said to be packed with Seoulites at all times during opening hours.

But at the moment, Korean Internet users’ attention seems to be focused entirely on Lee Hyo-JongFounder and CBO of the London Bagel Museum. She also runs a fashion store, Artist Komplex, and two other cafes in Seoul, Café Highwaist (known for its scones) and Café Layered (a vintage animal cake shop).

Aside from being an extremely successful business owner, Lee is also a huge fashion lover, which is reflected in her everyday styling.

Her aesthetic ranges from casual to grunge and artsy to eccentric, and she manages to convey it all with an unparalleled aura.

Although her clothing style had already taken over the internet, people only started to get excited when they realized her age. Lee is known to be a 71-liner, which makes her 53 years old! It goes without saying that Korean netizens are deeply impressed by Lee's blossoming career and wardrobe.

• “Wow, I should live like that too.”
• “I'm so shocked. I envy her strong sense of personal style.”
• “It may not be my personal taste, but the fact that someone can stay true to their own style and achieve business success with it is very impressive.”
• “She really looks like someone in her 20s who dresses well, or someone in their early to mid-30s who works in a specialized profession (like a dancer or artist). Honestly, LOL. I got goosebumps when I realized she's the same age as the CEO of the company… I feel like I should call her 'unnie.'”
• “She leads a really cool life.”
• “Looks like she doesn't eat the stuff she sells herself.”

• “Cool.”
• “I thought she looked younger than expected and then I found out she was born in 1972. That's impressive. Age really is just a number. We just have to be careful.”
• “She lives her life well.”
• “52 years old????”
• “Wow, but she looks really young.”
• “Wow…daebak. When I saw her in a video, it didn't have that vibe.”

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