Summer Fridays Jet Lag Hydrating Mist expands the brand’s viral collection

Who could forget spring 2018? Ariana Grande’s sweetener Songs were everywhere, sneakers were getting clunkier by the day, and it was impossible to scroll through Instagram for more than a few seconds without seeing some cool girl's makeup bag stuffed with a tube of Summer Fridays Jet Lag Mask. The moisturizer was so popular that at one point it was estimated that one was being sold every other minute. That success continued, and the brand became a generational staple. Now, that best-selling line is expanding with the launch of Summer Fridays Jet Lag Hydrating Mist and Deep Hydration Serum. Both new products feature innovative application forms and methods, but offer the same rich, hydrating benefits that made the original mask such a runway success nearly seven years ago.

Rather than immediately capitalize on the popularity of that first product, Summer Fridays founders Marianna Hewitt and Lauren Gores Ireland chose a slower, more methodical rollout approach. Currently, the Jet Lag line consists of just the OG mask, an eye cream, and these new products. The mist can be incorporated into existing skincare routines like a toner spray, and can also be sprayed onto skin during the day for an extra boost of hydration. Serums are a staple in most morning and evening routines, and this one has a jelly-like consistency full of texture-smoothing (and skin-calming) Ingredients such as squalane.

While the serum is technically a revamped, redesigned version of the brand's popular Dream Oasis Deep Hydration Serum, the spray is an entirely new, innovative addition to the Jet Lag line. “Hydration has always been a crucial part of our skincare routine,” Hewitt and Ireland jointly tell TZR. “We wanted to create something that could refresh skin throughout the day, and we've had this idea in our heads for years.” Development took a while, they say, because it was so important to get both the formula and the actual delivery in spray form perfect. Eventually, they landed on the final version, which can be worn alone or over makeup. “It's hydrating, soothing and soothing, and when you spray it on dry skin, you can feel the benefits immediately, plus it has the National Eczema Seal of Acceptance,” say the founders.

Packed with glycerin, squalane, liquid oatmeal and aloe leaf juice, the spray's time of action is perfect – the transition period between balmy summer and cooler, windier fall can often leave skin feeling a little dry and irritated. Hewitt says she likes to spray some after cleansing and then again after applying her makeup. Ireland always carries the spray with her to reapply throughout the day. “I'm obsessed with how light the spray pattern is, and yet it makes such a difference to daily hydration,” she says.

The new additions are available now on summerfridays.com and Sephora, and it's safe to assume they'll soon be as ubiquitous as the creamy mask that started it all.