Epic Global Solutions and Bally's enter into three-year partnership

Epic Global Solutions and Bally's have announced a new three-year partnership focused on promoting responsible gaming and improving social impact.

The partnership leverages Epic Global Solutions’ Lived Experience approach, which builds on real-world insights to inform and engage diverse stakeholders within the gaming ecosystem.

This approach is used in both the UK and the US.

Commenting on the deal, Robeson Reeves, CEO of Bally's Corporation, said: “Bally's and Epic Global Solutions have committed to a three-year commitment to setting new standards for responsible gaming.

“Together, we are creating safer and more enjoyable gaming environments by educating numerous partners across the gaming ecosystem, leveraging the power of Epic’s lived experience approach in both the UK and US.”

The focus of the partnership is on raising awareness of the potential negative impacts of gambling and promoting responsible practices within the industry.

A key component of this initiative is the training that Epic will provide to Bally's U.S. employees. This training, which is based on Epic's lived experience perspective, will be particularly relevant for teams working in the casino or in customer service.

The aim of the training is to enable employees to make informed decisions that prioritise the wellbeing of customers and create a healthy gaming environment.

In addition to training, the partnership also includes the creation of social media and digital campaigns designed to provide advice on best practices in responsible gaming and the potential consequences of gambling.

Paul Buck, Founder and CEO of Epic Global Solutions, added: “We are excited to partner with Bally’s to drive positive change in the gaming industry.

“By leveraging Epic’s lived experience-based approach, we can have a significant impact on responsible gaming practices around the world.”

This news comes after Bally's signed a merger agreement with Standard General earlier this summer.