How “Get ready with me” videos make the breakthrough

In the age of social media, TikTok's “Get Ready With Me” videos are fun for young users, but they're also becoming an important factor as kids trade playtime for makeup brushes and fashion trends.

By 2023, there were an estimated 4.9 billion social media users worldwide and the average person spends 145 minutes on social media every day, according to a blog published on UC Davis Health in May 2024.

Do children still play outside?

With the increasing proliferation of smartphones and social media platforms, the question arises as to whether these technologies are robbing children of their childhood.

Several studies have highlighted the shift in how children spend their free time. A LOOP NOLA article from last year talks about “Screen Time vs. Outdoor Time” and points to a significant decline in outdoor play as many children prefer to stay indoors, glued to their iPhones and social media feeds.

“When children play more outside, starting in the early stages of life, they ultimately have a happier and healthier future,” the article says. “They can interact with nature and develop a sense of curiosity and wonder. It's important for children to play with something in real time and see how the world works.”

Young TikTok users

It is becoming increasingly common for young TikTokers to post “Get Ready With Me” (GRWM) videos and makeup tutorials on the platform.

While these videos can be a creative outlet and a way to share interests, there are growing concerns that they may be pushing children to grow up too quickly.

Instead of playing outside or participating in other children's activities, children may be more focused on perfecting their online presence.

Adult TikTok users have spoken out about how kids are growing up too quickly these days.

Mobile phone bans in schools

In response, some schools, including Central Clarke High School, have banned phones in classrooms to encourage students to have more face-to-face interaction and uninterrupted learning.

Effects of social media on mental health

According to the UC Davis Health blog, too much social media can lead to anxiety, depression and low self-esteem.

How “Get ready with me” videos make the breakthrough

Do children still play outside?

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