Apple promotes iPhone 16 Pro and Apple Intelligence in new videos

On the eve of the start of pre-orders, Apple has released three new videos showcasing the iPhone 16 Pro with Apple Intelligence. The latest ads, which star English actress Bella Ramsey, promote Apple Intelligence features in the Mail app, Photos app, and Siri.

Here are the details of each of the new videos:

• Video No. 1, Individual memory films: “Create a personalized memory movie by entering a description in Photos. Apple Intelligence then finds the best photos and videos to create a storyline with its own narrative arc.”
• Video #2, Email Summary: “Tap to see a summary of a long email in the Mail app and get straight to the point. You can also view email summaries right in your inbox.”
• Video No. 3, More Personal Siri: “Equipped with awareness of your personal context, the ability to act within and between apps, and a deeper understanding of language, Siri will be able to help you like never before.”

Apple confirmed this week that the first Apple Intelligence features will roll out in October, including features like writing tools, notification summaries, custom reminder movies in Photos, email summaries, and more.

Additional Apple Intelligence features, including upgrades to Siri, Genmoji, Image Playgrounds, and more, will roll out over the coming months.