NY Giants star Kayvon Thibodeaux invests in sports energy drink GOAT Fuel –

Today, GOAT Fuel announced that New York Giants outside linebacker Kayvon Thibodeaux has joined the GOAT Fuel team as a brand investor and brand ambassador. This news follows the brand's announcement earlier this month that NFL colleagues Breece Hall (New York Jets), Will Anderson Jr. (Houston Texans) and Terrion Arnold (Detroit Lions) are joining the brand as GOAT Fuel's newest brand ambassadors become.

“Adding Kayvon as an investor is a continuation of our brand’s commitment to providing investment opportunities to young athletes,” he said Co-founder and Pro Football Hall of Famer, Jerry Rice. “Kayvon demonstrates a desire to be the best both on and off the field, which aligns with our core values ​​here at GOAT Fuel and, along with our NFL brand ambassadors, will help us reach new heights.”

The move marks a pivotal moment for GOAT Fuel as the company not only continues to expand its roster of athlete ambassadors, but also paves new avenues for professional athletes to expand their economic autonomy beyond sports. The dual nature of today's deal as ambassador and investor challenges the industry's status quo of one-dimensional representation deals. Thibodeaux's investment also underscores GOAT Fuel's goals to expand its esports investor pool in the coming years and become a leading company supporting players seeking to diversify their entrepreneurial portfolios.

“It is an honor to join the GOAT Fuel family as an investor,” he said Kayvon Thibodeaux, New York Giants OLB. “Jerry’s incredible legacy and Jaqui’s keen entrepreneurial spirit have shaped the success of their company and were standout characteristics that inspired me to invest in the brand.”