Power, performance and style of the 2025 Polestar 3 set the electric SUV apart

JACKSON, Wyo. – Four years after its founding by Volvo, the Polestar EV brand identity comes into focus with the new 3 mid-size luxury performance SUV.

The Polestar 3 sets the tone for the brand's future vehicles, which we're told will come to market in quick succession: three more in the next three to four years, enough to establish Polestar as a real brand and not as a placeholder where a brand could eventually exist.

Polestar dealers, currently grappling with a single model that could easily be mistaken for a Volvo, will appreciate this.

That goes for drivers too, as my day involves driving a pair of 2025 Polestar 3s over mountain passes, along the Snake River, and through alpine valleys in Wyoming and Idaho.

Fast, comfortable and feature-packed, the 3 underlines Polestar as a luxury brand that places equal emphasis on responsiveness and responsibility, performance and sustainability.