Beyoncé shines in a gold sequin dress with a plunging neckline in Paris

Beyoncé is celebrating the launch of her whiskey brand in style!

It will take place on Friday, September 27th Cowboy Carter The 43-year-old artist shared a promotional video on her Instagram account showing her glamorous Parisian celebration of the launch of SirDavis Whiskey.

Wearing a sexy, sparkly gold dress with a plunging neckline, the 32-time Grammy winner poses with a box and bottles of liquor while jubilantly holding a glass to the camera while sporting a silver bob hairstyle and nails decorated with the SirDavis Logo showing a horse.

On Saturday, September 28, Beyoncé also shared photos from the bash, which took place at a chic Paris hotel — and the illuminated Eiffel Tower can be seen in the distance. In the photos, the “Freedom” singer posed on a lounge chair with a bottle of SirDavis on the table next to her and a crystal glass of the drink in her hand.

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Another shot shows her and her husband JAY-Z arm in arm as they greet their party guests, and another photo shows the musician carrying an embellished handbag that looks like a bottle of whiskey – complete with the horse logo Brand.

The post also includes a black-and-white photo of Beyoncé and the 54-year-old rapper enjoying dinner with their guests, a shot of the name SirDavis emblazoned on the hotel door, and a photo of the singer with some Friends can be seen laughing.

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Beyoncé announced SirDavis last month, writing in a press release that she had worked with Moët Hennessy for “years” to create the American whiskey that pays homage to her home state of Texas and her family.

“I have always been drawn to the power and confidence I feel when I drink high-quality whiskey and wanted to invite more people to experience that feeling,” she wrote in part in a statement.

The singer named the liqueur after her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South. She said that during Prohibition, Hogue “hid whiskey bottles in the empty branches of cedar trees” for his friends and family to find.

“When I found out my great-grandfather had been a moonshiner, it felt like my love for whiskey was fated,” Beyoncé added in the press release. “For me, SirDavis is a way to pay homage to him and unite us through a new shared heritage.”