UK Online Video Platform Markets, 2019-2023 &

Dublin, Oct. 1, 2024 (GLOBE NEWSWIRE) — The “UK Online Video Platform Market, By Region, Competition, Forecast and Opportunities, 2019-2029F” report has been added ResearchAndMarkets.com Offer.

The UK online video platform market was valued at $112 million in 2023 and is expected to reach $161 million by 2029, with a CAGR of 6.16% during the forecast period.

The online video platform (OVP) market encompasses a wide range of services and technologies that facilitate the creation, management and distribution of video content over the Internet. These platforms target various users, including content creators, businesses, media companies and educational institutions, providing them with tools to upload, store and distribute videos to a global audience. OVPs offer features such as video hosting, transcoding, live streaming, video monetization, analytics and content delivery, making them essential for businesses that want to engage their audiences through digital videos.

The market has grown significantly due to increasing consumption of online video content, driven by factors such as the proliferation of smartphones, improved internet connectivity and the rise of social media platforms. Companies use OVPs for marketing, training and communications, while media companies use them to distribute entertainment and news content.

The market is highly competitive and players range from specialized OVP providers to technology giants offering comprehensive solutions. As video continues to dominate online content, the OVP market is poised for further growth, driven by technological advances such as artificial intelligence and increasing demand for personalized and high-quality video experiences.

Key attributes:

Segmental insights

Video management dominance

The video management segment held the largest market share in the UK online video platform (OVP) market in 2023.

Key factors for dominance:

• Central role: Essential for efficiently organizing, storing and distributing large amounts of video content.
• Rise in digital content: The increasing volume of digital video content requires robust management systems, especially in industries such as media, education and corporate sectors.
• Organized video libraries: The demand for organized and accessible video libraries has increased, and video management solutions offer features such as:
  • Content categorization
  • Metadata tagging
  • Search functions
• Personalization and on-demand viewing: Growing expectations for personalized content recommendations and seamless access to video reinforce the importance of video management.
• Monetization strategies: Effective systems enable secure distribution of content and optimize revenue generation through models such as subscriptions, advertising and pay-per-view.

Regional insights

England's market leadership

• England held the largest share of the OVP market in 2023, particularly due to London.

Important influencing factors:

• Media and Technology Center: London serves as the epicenter of the UK media, entertainment and technology industries, attracting numerous media companies and digital start-ups.
• Developed digital infrastructure: High-speed broadband and widespread 4G/5G connectivity support seamless delivery of high-quality video content.
• Innovative ecosystem: The concentration of industry players and creative talent is driving demand for advanced online video solutions.
• High internet penetration: A significant portion of the population regularly engages with online video content, creating a large audience for video services.
• Supportive regulatory environment: Clear regulations on data protection, intellectual property and digital content promote investment and innovation in the OVP market.

Report scope:

Important market participants

• Vimeo.com, Inc.
• Brightcove Inc.
• Panopto Inc.
• Kaltura Inc.
• Buildscale, Inc. (Vidyard)
• LongTail Ad Solutions, Inc (JW Player)
• Collective Technology Inc.
• Wistia Inc.

UK Online Video Platform Market, By Type:

• Video processing
• Video management
• Video distribution
• Video analysis
• Other

UK Online Video Platform Market, By Streaming Type:

• Live streaming
• Video on demand

UK Online Video Platform Market by End User:

• E-learning
• Media and entertainment
• BFSI
• retail
• IT & Communication

UK Online Video Platform Market, By Component:

UK online video platform market, by region:

• Wales
• Scotland
• Northern Ireland
• England

For more information about this report, see

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• Online video platform market in the UK