The Viral Yummy Gloss from COVERGIRL is a fresh take on the plumping gloss!

NEW YORK, October 2, 2024–(BUSINESS WIRE)–COVERGIRL's viral Yummy Gloss brings one refreshingly cool New version of lip filler without burning. We introduce NEW Clean Fresh Yummy Gloss Plumper For an icy shine, a cooling sensation and up to 35% plumper looking lips. Instantly get smoother, fuller and more voluminous looking lips for a 3D effect and glassy shine without feeling sticky.

The formula is enriched with a natural plumping complex that provides a hint of fresh mint flavor. When applied, you will feel a refreshing, cooling sensation that results in a pleasant tingling sensation without burning. Inspired by social media trends, the collection includes shades such as Like You A Choco-lot, a shimmery brown; Minter Is Coming, a sky blue shade with a clear finish; and Pixie Dust, an aptly named holographic lavender. Available in 12 sheer to medium buildable cream, iridescent shimmer and glitter shades.

With every use, the soft applicator effortlessly picks up just the right amount of shine, leaving you with a beautifully plump pout every time. Based on a consumer study of 103 women after one week of use: 94% of women said their lips felt hydrated and 92% said the formula had an icy, cooling, tingling feeling. Just like the original Clean Fresh Yummy Gloss, the plumpers are gluten-free, vegan and formulated without parabens, talc and mineral oil.

“With the rise of “tweaks” on social media, we saw an opportunity to create an affordable beauty product that enhances your natural look without invasive treatments. Unlike most fillers on the market, our Yummy Gloss Plumper features a refreshing, cooling formula with Natural Plumping Complex for a sensual experience that tingles without discomfort or burning. We loved the following Yummy Gloss content on social media and know you will love Plumper just as much!” Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.

Like all COVERGIRL products, COVERGIRL's Clean Fresh Yummy Gloss Plumper is approved by Cruelty Free International, the gold standard cruelty-free program for cosmetics, personal care and home product brands that are committed to eliminating animal testing from their supply chains.

Just in time for the holidays, the Clean Fresh Yummy Gloss Plumpers will be hitting shelves wherever COVERGIRL is sold, in the makeup section, starting October 2024.

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity and self-expression through beauty. Founded in 1961, COVERGIRL provides accessible, affordable and inclusive products for everyone. Over the years, COVERGIRL has collaborated with inspiring, groundbreaking and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be named “Leaping Bunny Approved” by Cruelty-Free International. This means that all of our products meet Cruelty-Free International criteria, regardless of where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

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ABOUT COTY

Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands in fragrances, color cosmetics and skin and body care. Coty serves consumers around the world and sells prestige and mass-market products in more than 130 countries and territories. Coty and our brands enable people to express themselves freely and create their own visions of beauty. and we are committed to having a positive impact on the planet. Find out more at coty.com or on LinkedIn and Instagram.

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