LVMH and Formula 1® announced a historic global partnership 10 years ago

A collaboration between luxury and high intensity sport! This collaboration came about as it worked with LVMH Group brands such as Louis Vuitton, Moët Hennessy and TAG Heuer to enhance the experience of fans and passions in the automotive sector of Formula 1. The fusion across the universe of excellence and luxury is conveyed through tailored activations, limited editions and exclusive content. Together with LVMH's exceptional savoir-faire and the competitive spirit of Formula 1, the two partners unite in rare, intense moments for public appearances big and large.

The general director of Liberty Media (Formula 1 franchise), Greg Maffei, is enthusiastic about this project: “LVMH and Formula 1 represent without limits of creativity and innovation.” » Our collaboration with LVMH at the Las Vegas Grand Prix has brought together the enormous long-term potential of this partnership. “We wanted to follow the global influence of Formula 1 and drive this convergence with LVMH in this dynamic.” »

Immersive luxury experiences and limited editions

The aim of this partnership is to provide Formula 1 fans and LVMH customers with world-class experiences for every Grand Prix. The group's properties offer exclusive activations, limited edition products and events at the highest level of Formula 1. The amateurs of the courses serve to live extraordinary moments, combining the strong sensations of the course with the elegance. Bernard Arnault, General Director of LVMH, said of this unification of a unique alliance of skills: “The search for excellence lies at the heart of our professions, which deal with fashion, watchmaking or sports cars.” This partnership with the incarnated Formula 1 is not a voluntary joint task without adhering to performance limits. Our houses have the skills and heritage to perfect this connection. »

An impact on the world and prospects along the way

With an international interface, this partnership strengthens the presence of Formula 1 throughout the country and delights the audience of the LVMH Group Maisons. Stefano Domenicali, President of Formula 1, a summary: “LVMH, through its influence on the world and the diversity of its properties, is the ideal partner to collect the experiences of Formula 1 fans as they travel the world.” » « We are part of our values ​​of excellence and innovation that make this natural and promised collaboration possible. »

Frédéric Arnault, President and General Director of the LVMH Montres division, said of this project an adventure that could not be undertaken: “Formula 1 is one of the most dynamic and passionate sports in the world.” The assets of our Maisons have been investing in this university for several years, but this partnership has brought extraordinary new perspectives. The upcoming seasons are very popular due to the innovations and unique experiences. »

Formula 1 fans and luxury amateurs are waiting patiently to discover all the intricacies of this partnership, especially with the debut of the 2025 season.