VICE Studios Group develops reality series Montana Boyz (wt) with social media marketing and creator representation agency Viral Nation.

The series will star the social media sensations Montana BoyzKaleb Winterburn, Mark Estes and Kade Wilcox. Born and raised in Montana, the Boyz unexpectedly became TikTok's hottest social media stars — lip-syncing to country music and flaunting their rugged cowboy lifestyle. They now have nearly a million followers and counting, and they split their time between hard work on the ranch and even harder partying in Music City.

Kaleb Winterburn said: “We are proud to announce our collaboration with VICE Studios Group and Viral Nation on a new foray into the world of reality entertainment.” It's a dream come true for our brand and we're thrilled to announce this Start your journey together. We believe this opportunity will allow us to push harder and pave new paths for the Montana Boyz. We are forever grateful for the trust and support of all of our fans and hope we can continue to provide valuable entertainment to your platforms.”

Paul Telner, head of programming at Viral Nation, said: “I’m incredibly excited that Viral Nation is developing this unscripted series on the topic Montana Boyz, in collaboration with our production partners at VICE Studios Group. These authentic American cowboys have built a huge following on social media, and this project gives their fans an exclusive look into their lives as they transition from their roots in Montana to the energetic nightlife of Nashville. The Montana Boyz represent more than just viral moments; They embody a unique lifestyle and an unbreakable bond. We are proud to partner with VICE Studios Group to bring this immersive reality project to life, and I am confident this will be another milestone for Viral Nation’s original content division.”

Danny Gabai, co-president of VICE Studios Group, added: “We are thrilled to be working with Viral Nation and Phenomenal.” Montana Boyz. We can't wait to tell their incredible stories to an even larger audience. With a million followers on Tik Tok and appearances on multiple social platforms around the world, we know the world just can’t get enough of them and their adventures, so we want to fill that void.”

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