Crocs brings back viral Kelly video “Shoes” with new happy ending ad – Footwear News

Millennials may feel a little nostalgic about this model. On social media Wednesday, Crocs promoted its platform styles with a new clip referencing a viral video from the mid-'80s. In the clip, actor Liam Sullivan appears as the character he created, Kelly, who first went viral for a song called “Shoes.”

In the new clip, Sullivan appears as Kelly along with two other friends who are also dressed in drag. The trio appear to be in a store asking about shoe styles from a saleswoman who makes comments about the size of their feet. In the video, the saleswoman finally gets the shoes in the right size.

The post is based on the company's Siren clog, a platform mule, and references the original song “Shoes.” In this track, Kelly is obsessed with shoes. But while shopping for a pair, a salesperson says, “Um, this style runs small, I don't think it will fit you.” I mean, your feet are pretty big.” Kelly then insults the guard and a fight breaks out. The new clip rewrites that ending.

The song returned to the stage this summer when Sullivan performed it at Los Angeles Pride. Sullivan also wrote and performed the viral song “Let Me Borrow That Top” as Kelly.

Crocs followed up on the post and promoted its new line. The Overpuff fashion range was released last week and features puffy styles like sandals and short sneaker-like boots.

The line is characterized by its sculpted and sculpted silhouette, but offers functional warmth thanks to the fleece lining. The Overpuff Shorty is an $89.99 shoe that features a bungee cord closure to close the shoe around the ankle, while the Classic Cozzzy Overpuff Sandal has a two-strap upper. There is a version of the classic Crocs model that also features a fluffy fleece lining.

Oversized, molded sneakers have been around for a while now. In addition to options like the Versace Chain Reaction, Balenciaga has released a line of oversized shoes. Most recently, the brand dressed Romeo Beckham in his first-ever basketball sneaker on stage at its Spring 2025 show. This was an inflated, sculpted style inspired by shoes like the Nike Foamposite.