Top 10 Celebrities Used in Deepfake Videos

With the advent of artificial intelligence (AI), the creation of deepfake content, especially videos, has only increased.

Deepfake content ranges from images to AI-generated videos that show real people saying or doing things that never actually happened. According to an analysis by researcher Genevieve Oh, more than 143,000 deepfake videos were posted online in 2023.

Unfortunately, there are no federal regulations governing the creation and use of deepfake content in the United States. Therefore and with the aim of raising collective consciousness, Online image, video and GIF editing platform Kapwing conducted an analysis to find out which public figures are most often used in the creation of deepfake videos.

“This discussion about deepfake videos is based on first-hand experience. During the development of a current feature called AI personas within Kapwing, “We understand that many of the new AI projects could also be used for nefarious purposes.” explains Eric Lu, co-founder of Kapwing. “As part of our work, we are committed to sharing our research and experience with a wider audience. Our goal is to share what's possible and what to watch out for to help people stay vigilant against abuse, identity theft and fake news, especially as the U.S. election season approaches.”

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This is how the result came about

To get into the top 10, the company must has compiled a list of the 500 most popular celebrities in American culture based on data from YouGov, Billboard, ESPN and SocialBlade. Content creation requests on Pika Al (the most popular tool on Discord) were then analyzed against the list of 500 public figures.

Top 10 Celebrities Used in Deepfake Videos