Cadbury increases the price of its Christmas favourite in view of rising chocolate prices

CADBURY has increased the price of a Christmas favourite as the cost of chocolate continues to rise.

Dairy Milk Coins have a recommended retail price (RRP) of £2.19 – 20p more than last year.

The issue of these coins was discontinued in 2014 and disappointed buyers started a petition to reintroduce them.

Last year, Cadbury confirmed that the treat would return to supermarket shelves to the delight of chocolate lovers.

The iconic holiday treat is sold in 70g bags and will cost £1.99 in 2023.

They will still be available to buy this Christmas, but the prices have gone up.

However, keep in mind that supermarkets set their own prices and can decide whether or not to pass price increases on to consumers.

This means prices may not be the same everywhere, so it's always worth checking what your local supermarket has in stock.

For example, Asda is now offering Cadbury coins for £1.65 per bag.

Or you can buy them for £2.19 from Cadbury Gifts Direct.

If you're looking for something similar and don't mind a different brand, Asda also has its own 75g bag of chocolates on offer for 75p.

Just a few days ago, a shopper discovered the Cadbury chocolate coins at Asda and shared the offer in the Facebook group “B&M Bargains, Extreme Money Saving Deals and More” with the comment: “Cadbury milk chocolate coins are back at Asda!!”

One person commented: “Asda gets first place for the best Christmas chocolate!! I only have Tesco.”

Another wrote: “Bought one from the shop in Great Yarmouth yesterday. It's not even Christmas yet and it's only the beginning of August.”

Other festive treats recently spotted on supermarket shelves include mince pies and mint Maltesers Reindeers.

Many shoppers were surprised that the holiday treats are already being sold, as Christmas is still a few months away.

Currently, shoppers are paying up to 12% more for a bar of Dairy Milk as the price has skyrocketed in just one month.

Cadbury had previously stated that the increase was a “last resort” due to rising cocoa prices in West Africa.

The base price of chocolate rose by 12.1 percent, according to data compiled by The Grocer.

At Sainsbury's, the price of a 110g Dairy Milk bar rose from £1.65 to £1.85.

A chocolate bar of the same size now costs 10% more at Asda, down from £1.50 to just £1.65.

At Waitrose, customers pay 5.7% more – from £1.75 to £1.85.

Aldi is out of stock of Dairy Milk in the 110g pack, but the price of the 95g bar remains unchanged at £1.29.

And retailers Morrisons and Tesco have kept the price of the 110g bar at £0.165 and £1.49 respectively.

A Cadbury spokeswoman told The Grocer that the price increases were being made “as a last resort”.

She said the brand “continues to face significantly higher input costs.”

She stated that cocoa and sugar “cost far more than they used to.”

Cadbury was asked for comment on the recent price increase.

There are shortages of cocoa crops in Ghana and Ivory Coast.

This has resulted in prices tripling in the first quarter of the year.

Chocolate companies purchase their cocoa up to a year before they produce and sell their products.

Therefore, it is likely that consumers will have to expect further price increases on chocolate products in the coming months.

This comes after The Sun revealed that Mars has reduced the size of its Celebrations containers.

The 600g pack has been reduced to 550g – that’s a reduction of about five candies.

Mars blamed rising raw material and operating costs for this.

When the size of an item shrinks but the price stays the same, it is a tactic known as shrinkflation.

This means that buyers do not pay more when the manufacturer's costs increase, but they get less product.

Smaller products are easier for customers to digest than rising prices and are therefore a popular option for food manufacturers as they are less noticeable.

Do you have a money problem that needs solving? Contact us by emailing [email protected].

You can also join our Facebook group Sun Money Chats and Tips to share your tips and stories