Is the UFC finally coming to Africa? – DW – 18.08.2024

“Tonight, Africa won either way,” said a victorious Dricus du Plessis after defeating Israel Adesanya to defend his middleweight title at UFC (Ultimate Fighting Championship) 305 in Perth, Australia on Sunday.

In its 31-year history, UFC has become one of the most popular sporting tickets in town. But the build-up to this contest has brought to the fore a part of the world that was largely ignored during its rise. Former champion Adesanya left Nigeria at the age of 10 to move to New Zealand, but believes he represents both countries. That was challenged by South Africa's du Plessis in a tense build-up.

“Have these belts ever gone to Africa?” asked Du Plessis, referring to his fellow fighters and champions Kamaru Usman and Francis Ngannou, who were born in Nigeria and Cameroon but live in the United States and France respectively.

As is often the case in martial arts, du Plessis and Adesanya appeared much more reconciled after the fight.

UFC boss promises event in Africa

“To share this Octagon with a legend… this man has done so much for this sport and I am truly sorry that it was perceived that I disrespected his African heritage. That was never my intention,” said du Plessis.

Du Plessis left the tournament along with South African rugby players Eben Etzebeth and Siya Kolisi after South Africa beat Australia at rugby in Perth the previous day. And it seems that du Plessis' victory could open the door for a first ever clash in Africa.

“If [Du Plessus] can beat Izzy [Adesanya] and bring that belt back to South Africa, of course we will hold an event there,” said UFC President and CEO Dana White beforehand.

Cape Town Mayor Geordin Hill-Lewis supported the idea, tweeting to White before the event: “Let's make it happen” and doubling down on his support afterward.

Like many other sports, the UFC reportedly views Africa as a significant expansion market with a growing audience.

A test of Africa’s appetite

“There is definitely a determination to make it happen soon. We have seen our fan base grow in Africa over the years, with South Africa and Nigeria being two of the standout countries,” UFC CEO David Shaw said ahead of Sunday's fight. “We look forward to delivering an incredible event [in Africa] This will certainly have a significant impact on the region.”

Sunday's fight appeared to be an appetite test in those two countries, and many MMA observers believe the focus on Africa in the lead-up and post-fight reaction was a deliberate strategy to pique the interest of fans and potential fans on the continent.

In addition to Australia, where UFC fights are regularly held, the organization has also visited Asia, Europe, South America and the Middle East. It increasingly looks like Africa is next.