Here's the story of the company that made it

Newark, NJ-based manufacturer Unionwear is making headlines with its camouflage baseball cap for the Harris-Walz campaign that has gone viral. As part of the campaign, these caps are being sold for $40 a piece. Unionwear President Mitch Cahn is on hand to talk about this unexpected success.

Cahn reveals that Unionwear originally started as a baseball cap manufacturer for the fashion industry, producing merchandise for fashion brands. However, that focus only lasted about two years and shifted after the passage of NAFTA. The company then focused on American-made goods, with a particular emphasis on political gear.

Of the surprising demand for the Harris-Walz camouflage hat, Cahn says, “The demand really surprised us because the hat went on sale before we even had a production plan for it. Then very, very quickly they sold tens of thousands of them, within hours, and it kept going.” He told Yahoo Finance that the look appealed to a wide range of consumers, including young people and hunters.

“Baseball caps in particular have become a really effective tool for campaigns to convey their message while demonstrating strength in the crowd,” explains Cahn.

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This article was written by Angel Smith