Selena Gomez is a billionaire because of her rare beauty

Call it the celebrity beauty brand paradox: Just when you think there are way too many for any one of them to succeed, they all somehow make a ton of money. This week, Selena Gomez appeared on Bloomberg's Billionaires Index for the first time, boasting a net worth of $1.3 billion, which Bloomberg says comes mostly from Rare Beauty, the makeup and cosmetics line she launched in 2019. I guess a rising tide lifts all matte foundations?

According to Bloomberg, Gomez's fortune comes from endorsements, touring, acting, and a mental health app she co-founded—but while each of those ventures accounts for less than 10 percent of her income, 81.4 percent of it comes from her stake in Rare Beauty. Our beauty editors are fans, which is more than we can say for some other celebrity-founded brands. We congratulate Gomez on her new wealth. That's a lot of fried pickles.