'Refreshing' or 'embarrassing'? RFK Jr. appears in promo video reviving viral Harlem Shake Dance

Robert F. Kennedy Jr. has divided the MAGA world after appearing alongside Kanye West's ex-girlfriend in a promotional video attempting to revive a decade-old viral trend – the Harlem Shake.

The former presidential candidate appeared alongside model and Trump enthusiast Amber Rose in the short clip, which aims to “make America healthy again.”

Rose asks RFK Jr. if he “wants a shake.” He shrugs and starts to shake while a short clip of the Harlem Shake plays, apparently an attempt to perform the dance that became extremely popular in early 2013.

“Not that kind of shake,” Rose replies, “a healthy shake,” pointing to a juicer with various vegetables in it. “Ohhhh,” says RFK Jr.

Comments under the video posted on RFK JR's official social media accounts ranged from cheering to dismissive to outright criticism, with some praising his social media team for their sense of humor.

“A sense of humor! So refreshing,” wrote one user, with another adding, “True. The whole team does. VERY refreshing! So does hearing love for our country again.”

Another wrote: “I love it. Something has changed Bobby and I love seeing it unfold. It's probably more important to him than any of us really understand and it's inspiring.”

Others were less impressed by RFK Jr's actions. When Kennedy's former running mate Nicole Shanahan was asked about the video by a user, she tried to distance herself, writing, “We are on different teams. I have nothing to do with Bobby's social media or messaging.”

“I realize this is all just fun… but… don't do this again,” one user wrote in response, with another calling the video “so embarrassing.” “Sick meme for 11 year olds, guys,” another replied.

The Harlem Shake was an internet meme that went viral in February 2013. Videos show groups of people in various social situations dancing to a short excerpt from the song “Harlem Shake.”

At the height of its popularity, thousands of Harlem Shake videos were created and uploaded to YouTube every day.

“I thought Republicans hated laughing,” said one user, and another branded those involved “CLOWNS.”

Other social media users pointed out that the out-of-the-blue revival of a meme more than a decade later is unlikely to help Trump supporters' protests that the former president and his running mate JD Vance are “weird” – a line of attack that Democrats are also pursuing.

“Don't you find this absolutely bizarre?” wrote one user. “You are literally the ones making fun of Harris for laughing,” added another.