Campbell Soup Co drops the word “soup” from its new name

The Campbell Soup Company wants to change its legendary brand name in a historic way.

The company intends to adopt the name The Campbell's Company “as part of its continued development and revamped portfolio,” it said on Tuesday.

“The subtle but important change preserves the company's iconic name, reputation and value built over 155 years, while better reflecting the full breadth of the company's portfolio,” CEO Mark Clouse said in a statement.

Campbell announced the name change, which requires shareholder approval, at its investor day and provided updates on its growth strategy.

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The company said that as part of its strategy, it wants to “drive growth through 16 leading brands” in the snacks, meals and beverage segments. These “leading brands” include Goldfish, Snyder's of Hanover, Pepperidge Farm, Campbell's, Rao's, Prego and V8.

Together, they accounted for approximately 95% of Campbell's segment operating profit in fiscal 2024.

The company said its food and beverage division was “on a new growth path for reliable and profitable growth,” particularly through the acquisition of Sovos Brands.

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Earlier this year, the company completed the purchase of Sovos, which owned other brands besides Rao's, for $2.7 billion.

Andy Warhol's “Campbell's Soup Cans” was temporarily exhibited at the Tate Modern Gallery in London in 2002. (Sion Touhig/Getty Images/Getty Images)

Campbell said soups “remain an important part of the meals and beverages department, but now represent a smaller part of the redesigned portfolio.”

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In the long term, the company aims to increase its organic net sales by 2 to 3 percent. The snacks division is expected to grow by 3 to 4 percent and the meals and beverages segment by 1 to 2 percent, according to Campbell.