Adobe Firefly will introduce AI-generated videos this year

Adobe is delving deeper into generative AI and announced this week that it is adding video generation capabilities to its Firefly AI model.

Adobe teased the new feature in a video where we can see someone paste a long prompt into a query box to create different types of videos. We also see a sidebar menu that lets you adjust the motion of a shot and insert a reference image into your prompt. It also showed how you can use it to create new footage to extend existing clips and fill in potential gaps.

This video is all we have for now, as the feature won't be available on Firefly until later this year. You can join the waitlist here, but be sure to use the email address associated with your Adobe account.

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Earlier this summer, Adobe updated its AI tools in Photoshop and Illustrator, introducing an AI image generator in Photoshop and a generative shape fill tool in Illustrator. Firefly's current privacy policy states that the models are not trained using personal content from Creative Cloud subscribers. Adobe says the models are trained using licensed databases such as Adobe Stock (excluding editorial content) and public domain images with expired copyright.

Adobe's foray into generative AI has certainly not been without its obstacles. Adobe users were angered by a vague update to its terms of service that made them fear the company could scan and read their content. Adobe later clarified that it can only apply its content moderation to files stored in the cloud, not users' devices. It cited the possibility of using generative AI to create illegal content as part of the motivation for the changes. Adobe is also facing a lawsuit from the U.S. Department of Justice, which claims its termination process is complicated and comes with hidden termination fees.