Ahead of iPhone 16 pre-orders starting Friday, Apple has released three videos touting the benefits of the iPhone 16 Pro with Apple Intelligence, with particular reference to the Mail app, Photos app, and improved Siri.


Apple describes the trio of short videos starring English actress Bella Ramsey as follows:

  • Custom Storage: Create a personalized memory movie by entering a description in Photos, and Apple Intelligence finds the best photos and videos to create a story with its own narrative arc.
  • Email Summary: Tap to see a summary of a long email in the Mail app and get straight to the point. You can also view summaries of emails right in your inbox.
  • More personal Siri: With a sense of your personal context, the ability to perform actions within and between apps, and a deeper understanding of language, Siri can help you better than ever before.

Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. New features include writing tools for composing and summarizing text, as well as a feature that provides concise summaries of notifications.

The Messages app will gain the ability to suggest replies, while a new feature will allow users to record and transcribe phone conversations. The Photos app will benefit from a new “clean up” tool that will quickly remove unwanted objects from images.

Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emojis available in iOS 18.2, which is expected to be released in December.

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