Soundstorm booms, Saudi Arabia puts local artists in the spotlight

As Saudi Arabia prepares for its national day on September 23, a cultural movement called Soundstorm is giving local artists a boost.

While this day honors the kingdom’s rich past, SOUND TOWERthe music festival in Riyadh is driving the country's bold future.

Taking place from December 12th to 14th, Soundstorm is more than just a music festival. It aims to transform Saudi Arabia and its local artists into a global cultural force.

Powered by MDLBEASTThe festival is not just a milestone in history – it is making history.

By presenting Saudi artists alongside international stars, the festival gives the country's music scene worldwide recognition.

Saudi Arabia's music revolution

At Soundstorm, not only global icons are in the spotlight, but also local Saudi artists.

These amazing talents combine their cultural roots in Saudi Arabia with the pulse of global beats.

The festival marks a new creative chapter for Saudi Arabia, where tradition meets innovation.

Dish Dash

Take DISH DASHthe DJ duo of brothers Abbas and Hassan. From organizing underground house parties to headlining huge festivals, it shows how far the local music scene has come.

One of the brothers looks back on this journey and says: “I never expected that there would be such a big festival here in Saudi Arabia. Going from house parties to a festival like Soundstorm is really history.”

Her rise to fame reflects a broader cultural shift in Saudi Arabia – local talent is no longer operating underground, but is leading the way.

Cosmic

Similar, Cosmicone of Saudi Arabia's first female DJs, has taken a path that few would have thought possible.

Born and raised in Jeddah, she combined her dental studies with self-teaching DJing when she had little access to equipment.

Thanks to Soundstorm, she is now one of the kingdom's most celebrated artists. “We've had a thriving underground music community for a long time,” she says.

“Thanks to MDLBEAST, we receive the recognition and support we need to further develop our careers,” she concludes.

Vinyl mode

Vinyl mode (Muhanned Nasser) has also become a key figure in the kingdom’s music revolution.

Known for combining Saudi heritage with international rhythms, his performances as a local artist at Soundstorm paved his way to global recognition.

“I never thought we would make it this far. It was a dream to perform in Saudi Arabia and now we're bringing it home,” he says.

It is clear that the festival taking place in Riyadh not only amplifies Saudi culture, but also connects it with global influences in a way that is uniquely powerful.

Soundstorms year-round effect

It is not just a moment, but a movement that drives the cultural development of the Kingdom throughout the year.

Almost half of the lineup consists of Saudi artists. Soundstorm doesn't just follow global trends. The company defines them.

For artists like DISH DASH, Cosmicat and Vinyl Mode, the festival is more than a performance; it is a platform.

Artists who once operated underground are now leading a creative movement that is changing the global perception of Saudi Arabia.

A look into the future

While Saudi National Day looks back at the Kingdom’s past, MDLBEAST looks forward and signals a future full of cultural innovation.

The festival embodies a forward-looking Saudi Arabia that is confident of its place on the world stage.

Riyadh’s annual music festival is not just a celebration of music – it is a testament to the kingdom’s new role in shaping global culture.

With Soundstorm coming up, the festival’s influence will only continue to grow, bringing local Saudi talent to the forefront of the global EDM scene.

The Kingdom is not only participating in the global discussion – it is leading it.

What Saudi Arabia has created with MDLBEAST is a testament to the Kingdom's remarkable cultural evolution, and the world is watching closely.

Be part of Soundstorm 2024, get your tickets now.