Brazilian influencer dances behind reporter covering fatal bus crash, sparks outrage | On trend

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As journalist Isabela Campos reported on the heartbreaking accident, Livinho disrupted the live coverage by running into the frame, smiling and dancing behind her. Despite clear signals from the camera team to stop, the influencer continued his appearance, seemingly unaware of the seriousness of the situation.

Viral footage sparks outrage

The footage, which quickly went viral, sparked a wave of outrage on social media. Internet users condemned Livinho's actions as callous and disrespectful to the victims and their grieving families.

Despite gestures from the camera crew urging him to stop, Livinho persisted with his dance routine, further infuriating viewers who felt he should have shown more grace given the circumstances. The backlash has led many to question Livinho's sense of responsibility as a public figure.

Watch the clip here:

An apology cannot ease the anger

To quell the growing criticism, Livinho released a half-hearted apology video on social media. In the video, he expressed his condolences to the victims of the crash but struggled to address the insensitivity of his past actions. “Everyone said there was an accident and now we’re stuck in traffic. “We didn't know there was an accident, you know?” he claimed, although he was caught dancing behind a reporter who was reporting live from the scene.

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He continued: “I want to express my condolences for your loss, don’t you? Because now that I was online, I saw fans saying: “It was an accident.” So my condolences to everyone… To those who know Livinho, I will never stop bringing you joy. I will never stop conveying to you my self-esteem and my delivery.”

However, many viewed his apology as insincere and a superficial attempt to salvage his reputation, adding to public outrage.

With 13.4 million followers on Instagram, MC Livinho is one of Brazil's most influential social media personalities and most celebrated music artists.