Why Jelly Roll isn't at the 2024 People's Choice Country Awards

The second annual People's Choice Country Awards is one of the genre's star-studded nights, but rising superstar Jelly Roll isn't in Nashville to take home the gold.

The 39-year-old, born Jason DeFord, is skipping the red carpet to hit the road for his “Beautifully Broken” tour. Thursday September 26th Jelly is in Boston, Massachusetts for a sold out show at TD Garden.

The “Son of a Sinner” singer is nominated for some of the show's most coveted awards, including People's Artist of 2024, Best Male Artist, Social Country Star Award and Song of 2024.

Collaborator MGK was on hand to accept the award for Best Crossover for their hit “Lonely Road,” which interpolates John Denver’s “Country Roads.”

“Jelly, I love you. We started hating each other and exalting each other 10 years ago,” MGK said. “Comparison is the thief of joy. There is enough space for everyone on this couch. We found camaraderie in the chaos.”

MGK is referring to their decades-old beef that simmered when Jelly was still a rapper.

Jelly scored a big win at the CMT Awards in April, taking home the trophies for Performance of the Year, Male Video of the Year and Video of the Year. He is scheduled to perform at the upcoming Rock & Roll Hall of Fame induction ceremony.

The 2024 PCCAs will air live on NBC and Peacock from the Grand Ole Opry House in Nashville on Thursday, September 26 at 8pm ET/PT.