Tiger Woods is accused of using an “illegally hijacked” logo for a new clothing brand

They say a tiger doesn't change his stripes, but Woods may have to.

Tiger Woods' clothing brand Sun Day Red “illegally hijacked” the logo of Tigeraire, a company that makes cooling products for athletes, according to a court filing.

The filing was registered with the U.S. Patent and Trademark Office on Wednesday, September 25th.

After splitting from Nike after a 27-year relationship, Woods founded Golf Sun Day Red with support from TaylorMade.

The company had filed a trademark application for its logo – which pays homage to Woods' signature red game-day attire and his 15 major career victories – but now must resolve the dispute before it can move forward.

As reported by CNBC, the court claims: “The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire's long-protected brand, trademark and identity, violate federal and state intellectual property laws and ignore the consumer confusion that is posed by the United States.” their actions cause.” ”

“SDR’s request should be denied,” the filing concludes.

In response, TaylorMade told CNBC: “We have full confidence in the securitization of our brands.”

A spokesman for Woods declined to comment.

Trademark attorney Josh Gerben told CNBC that he expects the case to be resolved before it goes to trial.

“[Tigeraire] “Now the company is probably giving itself an opportunity to negotiate with Tiger and TaylorMade to see if a solution can be found,” Gerben said. “By filing this appeal, the portable fan manufacturer is essentially giving itself a seat at the table.”

In order for Sun Day Red to register the trademark, they would have to win their case against Tigeraire.

The company has 40 days to respond to the objection.