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Sudha Murty's viral investment video: A deepfake deception

A viral video purportedly shows Sudha Murty, the founder and chairperson of the Infosys Foundation, endorsing an investment proposal. In the video, she allegedly claims that an investment of Rs 21,000 would yield a monthly profit of Rs 5,000. This video gained traction on social media and raised concerns about its authenticity.

Claim

The story claims that Sudha Murty is promoting an investment app in a viral video. This claim is false.

fact

The investigation revealed that the video was a deepfake created using AI technology to overlay fake audio over actual footage of Sudha Murty. In the original video, she talks about the challenges faced by the wives of successful entrepreneurs without mentioning an investment app. Key findings include:

  • The lip movements in the video are not synchronized with the sound.
  • A reverse image search led to Moneycontrol's original video from July 7, 2023.
  • AI detection tools confirmed that the sound was artificially generated.

Key sources for this fact include:

1. Moneycontrol (original video source)

2. TrueMedia AI discovery tool

3. The fifth

Diploma

Fact checking: This fact check falls under the category of “false content” as it contains information that is completely false, misleading or deceptive regarding Sudha Murty's endorsement of an investment app.

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