Top 5 brand videos of the week: Lunchly, luxury cars and an in-depth look at online scammers

Welcome to our overview of the most viewed branded YouTube videos of the week.

We are publishing this excerpt from a larger one Gospel Stats Weekly Brand Report to analyze sponsorship trends in the creator economy. Any video released with an official brand partner will be eligible for the rankings.

And – as the name suggests above – all data comes from Gospel Statistics. If you want to learn more about gospel – and which brands sponsor which creators – click here.

This is the week of controversial YouTuber products MrBeast, Logan PaulAnd KSI's New Kids' lunchtime competitor Midday at position #1 and Marques Brownlee at number 3 with the release of its first app, panels. Both products have been met with a lot of backlash on social media – which may be partly why these videos are getting more and more views as people tune in to see what's causing all the fuss.

Check out these and the rest of our videos Gospel Stats Weekly Brand Report right here:

#1 Running with increasingly larger Lunchlys
Channel: MrBeast
Brand: Feastables, PRIME Hydration, Lunchly
Views: 114,541,856

For the #1 controversial YouTuber product we have #1 spot where MrBeast, Logan PaulAnd KSI release their collaboration product Midday. Intended to be a challenger for the old middle school substitute Lunch dishesthe meal kits come with one each festivals Bar and a Premium hydration Drink – this means all three creators will receive one of their other products (MrBeast x Feastables, Paul/KSI x Prime) in each box. To promote the new nominees, the trio made a simple 17-second short film in which they run down a street with increasingly larger Lunchly boxes. Where are they going? Nobody knows. This short film – which is a little too short for most brands – is sponsored by their own companies – Feastables, Prime Hydration and Lunchly.

#2 MANSORY WANTS MY wrecked Rolls-Royce back that I just rebuilt
Channel: Mat Armstrong
Brand: AutoVertical
Views: 7,363,200

Mat Armstrong got his hands on a dream car when he spent a lot of money to buy an England footballer Marcus RashfordThe recently wrecked Rolls Royce Wraith. Thanks to a German luxury car modifier, Rashford had the whip thoroughly adjusted MansorySo Armstrong has spent the last few months putting it back together while retaining some of Mansory's changes. But now that the car is finished, Mansory wants to see it… and their leader, Kourosh Mansoryexpresses some criticisms of Armstrong's restoration work. Armstrong's latest video (sponsored by AutoVerticalwhich promises to tell consumers whether the car they want to buy has been in an accident) follows him and his father as they bring the car from Spain to Mansory headquarters in Brand, Germany.

#3 iPhone 16/16 Pro Unboxing: End of an era!
Channel: Marques Brownlee
Brand: dbrand
Views: 6,176,349

Marques Brownlee has been on YouTube for 16 years and has made a name for himself as one of the platform's top tech reviewers. He has criticized countless products, both hardware and software. When he announced the debut of his own first app, people were intrigued…until they recognized the app. panelscosts $12 per month for a selection of device backgrounds and that Brownlee's team doesn't discourage artists from using AI in their designs. Brownlee issued a response to concerns and, in the meantime, released the panel announcement video (a preview of the next one). iPhonea video genre that always resonates with Brownlee) has garnered over 6 million views for the sponsor dbrand.

#4 Uncover the flaw in our phone system
Channel: Veritasium
Brand: Awesome
Views: 5,651,801

If you're talking on your cell phone, are you the only one who hears it? Is a two-factor authentication Really secure? What if someone could steal your phone number? They could effectively become You? All these and other questions are answered here Veritasiumis the latest video in which he takes a look at exploits that make our current phone network difficult to use. (Spoiler: The answers to the above questions are no, no, they can, and yes.) Veritasium has partnered with a frequent sponsor Awesomean online learning platform to walk through these issues and show people how to protect themselves, their phone numbers, and their accounts from malicious actors.

BONUS #499 A scammer has a picture of my house?!
Channel: Pleasant green
Brand: aura
Views: 219,694

And Veritasium’s video isn’t too far off from our bonus video, which is about career scammers Pleasant green takes a look at a spooky message you may soon receive. Here's how it works: Someone emails you a photo of your house and says they installed spyware on your computer or phone that recorded you doing “dirty” things. If you don't contact them and pay them what they ask, they will send the video to all your contacts. This is, of course, nonsense, and Pleasant Green addresses why people should just ignore this news. His video is (appropriately) sponsored by auraa cybersecurity company that protects users' identities, financial information, and more.

…and there is a lot more data about where this comes from. If you are interested in learning more about it Gospel – and which brands sponsor which YouTubers – click here.