Big Loud Rock Names Zach Siegal-Eisman Vice President of Digital and Viral Marketing

Big Loud Rock added Zach Siegal Eisman as Vice President of Digital and Viral Marketing.

Report directly to the President Greg Thompson and SVP Lloyd NormanSiegal-Eisman will oversee the publisher's digital marketing strategy and execution, as well as artist growth and digital presence for both upcoming and catalog releases. His experience in digital marketing based on social media and digital activations dates back to his high school days. Siegal-Eisman has increased the social media presence of various brands and entertainers, including the Syracuse University women's basketball and tennis teams, while also developing a music discovery site focused on emerging artists.

In 2017, he joined Artist Network Management as Junior Manager for Dirty Heads, Sublime with Rome and Rome Ramirez. Leading the company's recording and marketing budgets for their joint label venture with The Orchard, Five Music Inc., eventually led him to the position of Account Manager at social media agency Crowd Surf in 2019, where he was promoted to Senior Account Manager and later promoted to VP Marketing. There, Siegal-Eisman worked on projects for Nickelback, John Fogerty, Jeff Dunham, Warner Chappell Music, Universal Music Group, Classic Motown, The Temptations, Eric Clapton, Steve Miller Band, Neil Diamond, Iron Maiden and more.

Earlier this year, Siegal-Eisman founded Amplify Legacy, a marketing consultancy focused on audience growth and digital partnerships, where he worked with clients such as Immediate Family, Songfluencer and Exploration, among others.

“We are excited to welcome Zach to the Big Loud Rock family. His passion for music, his commitment to building community and his vision for expanding the reach of our artists bring the right energy at the perfect time,” says Thompson. “We are excited to see what impact he will have!”

“I am thrilled to be joining the Big Loud Rock team, where the passion, commitment and collaboration of Greg Thompson, Lloyd Norman and the entire team have been crucial to the growth of the label and its impressive, diverse roster of artists,” shares Siegal with -Eisman. “I look forward to focusing on innovative digital marketing strategies that will help our artists build authentic connections with their fans.”

As Subscription Manager/Writer, Liza Anderson contributes to many of MusicRow's features. She produces content, handles general office tasks, assists with day-to-day news operations, and supports all team members. Liza graduated from the University of Alabama in May 2021 with a BA in English and a minor in Communications. Prior to MusicRow, she worked as an administrative assistant at Anderson Benson, where she provided various support to the company's departments, such as the Entertainment Specialty Practice.

Latest posts from Liza Anderson (view all)