MLB fans reacted strongly to the debut of the Strauss helmet patches in the playoffs

Batting helmets in baseball will have a slightly different look during the 2024 MLB playoffs – and beyond.

Game 1 of the Wild Card Series between the Detroit Tigers and Houston Astros on Tuesday at Minute Maid Park marked the debut of the sponsored Strauss logo on the side of each helmet.

Back in September, MLB announced a partnership with Strauss, a German workwear company, to display their logo on all minor league batting helmets in the playoffs for the next four postseasons and all season long beginning in 2025.

While sponsorship patches are nothing new – most MLB teams have one on the sleeves of their jerseys – the location on the batting helmet is new and somewhat confusing.

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MLB has a slew of playoff action scheduled for Tuesday, with Game 1 of all four wild-card series – Astros-Tigers, Royals-Orioles, Mets-Brewers and Braves-Padres – set to begin.