US ultrarunner Camille Herron loses Lululemon sponsorship after her husband edited other runners' Wikipedia pages to remove achievements

An American record-breaking runner who went out of her way to look better than other runners online has been cut from her partnership with Lululemon.

According to Canadian Running Magazine, ultrarunner Camille Herron, 42, along with her husband and coach Conor Holt, are accused of removing and downplaying achievements from their competitors' Wikipedia pages while highlighting their own.

The pair allegedly removed statements like “widely regarded as one of the greatest trail runners of all time” from ultrarunners Kilian Jornet and Courtney Dauwalter's Wikipedia pages, while also writing that Herron was “widely regarded as one of the greatest ultramarathon runners of all time,” the magazine reported.

Herron and Holt reportedly began using the username “Rundbowie” in February 2024, after their old username “Temporun73” was reportedly suspended for violating Wikipedia's conflict of interest policies. On her first account, the platform warned her against making overly self-promotional statements and using words like “legendary” and “prestigious,” according to a report from the website OutsideOnline.

Herron's online activity for runners reportedly dates back to 2017, when she made edits to the pages of Boston Marathon winner Des Linden and Greek ultrarunner Yiannis Kouros.

Herron reportedly denied the allegations on social media platform

He has since acknowledged the scandal and claimed Camille was innocent.

“Camille had nothing to do with this,” Holt said in a statement, according to Run Ultra. “I am 100 percent responsible and I apologize [to] All the athletes affected by this and the injustice that I have done.”

He claimed that the “Temporun73” account was created in 2016 and claimed that “cyber bullies” targeted Camille's page and edited out “significant parts of Camille's life and biographical details.”

“I used the username Rundbowie to match what other athletes had on their pages and copy/paste that information,” Holt said.

I was just trying to protect Camille from the constant bullying, harassment and accusations she has faced throughout her running career, which has taken a toll on her mental health. So much so that she sought professional psychological help.

When Lululemon officials found out, they cut off their partnership with Herron – which didn't begin until February 2023.

“We are committed to equal competition in sport for all and consciously work with ambassadors who embody the same values. After careful consideration and discussion, we have decided to end our ambassadorial partnership with Camille. We would like to recognize Camille’s achievements during our partnership and wish her all the best in her future endeavors,” the popular athleisure brand wrote in a statement to Canadian Running Magazine.

The couple is accused of targeting other athletes in the past.

“Unfortunately, the Wikipedia story is part of a pattern of interference. “This couple has a history of attempting to disrupt athletes, their reputations, their races and their performances by invoking World Athletics rules that do not apply to ultra and multi-day races,” said Trishul Cherns, president of the Global Organization of Multi-Day Marathoners.

Herron is a decorated athlete with 12 ultramarathon world records. In April 2022, she became the youngest woman to reach 100,000 running miles.

In her early days, she felt like an outsider, telling The Right Room podcast that she was “severely bullied” in her first year of ultrarunning, but that eventually changed.