ALWAYS DISCREET AND TABITHA BROWN EMPOWERS WOMEN WITH BLADDER LICKING AFTER ALMOST 90% OF THEM ARE RETAINED IN LIFE |

• For the 1 in 2¹ Women who experience bladder weakness are not only annoying, they also hinder spontaneity and cause them to avoid everyday activities.
• Always Discreet collaborated with an actress, best-selling author and social media star Tabitha Brown Asking women what they would do if bladder leaks didn't stop them.
• Due to the overwhelming response, Always Discreet surprised women across the country with the opportunity to finally conquer the things they've been avoiding, including laughing, dancing, exercising and traveling.

CINCINNATI, Oct 2, 2024 /PRNewswire/ — According to a study²88% of women who experience bladder leakage are prevented from everyday moments and activities such as shopping, traveling, playing sports, playing with their children or even laughing. When it comes to support, only a third of women feel comfortable talking openly about bladder leaks with family and friends, although almost 80% say they would be more open about it if they heard from other women dealing with bladder leaks have to do. When Always Discreet learned this, it partnered with Tabitha Brown to give women with bladder leaks the opportunity to no longer be restrained.

Experience the full interactive multichannel press release here: https://www2.multivu.com/always-discreet/9290251-en-always-discreet-tabitha-brown-empower-women

“I have always been committed to empowering women to live life, to speak openly and to lead by example, even when it's hard,” said the actress. New York Times Best-selling author and vegan food personality, Tabitha Brown. “You never know who needs to hear your story or who may quietly benefit from your openness, and this campaign allows me to implement that philosophy. This is a moment of change and I am proud to share my story in the hope that I can encourage other women suffering from bladder leakage to no longer be held back. Now is the time.

Brown launched a nationwide appeal September 30thand asked women who suffer from bladder weakness what they would do if bladder weakness didn't hold them back. The responses confirmed many of Always Discreet's recent survey findings and provided real context about how women's lives are impacted:

• “I would laugh more – laughing after 45 is like playing roulette!” – 73% of survey participants said they would like to laugh more.
• “Jump with my child at the trampoline park” – 80% of survey participants said they simply want to play more with their children/grandchildren.
• “OMG I would love to go to spin class with my girls instead of having to do it at home because of bladder leaks #momlifebelike” – relatable to the 59% of women who just want to go to the gym and/or take fitness classes more often.
• “Take any kind of road trip without having to constantly stop” – this is the opinion of 76% of survey participants who agree that they could drive anywhere without having to worry.
• “Wear sexier clothes on date night” – in line with the 63% of survey respondents who said the same.

Based on the volume of responses, Always Discreet immediately jumped in to bring some of those wishes to life through gifts like comedy show tickets, dance classes, workout gear, and gear like shoes, watches, and bikes. Always Discreet's efforts to turn these desires into reality celebrates the first step in reducing the limitations caused by bladder leaks.

“We knew that bladder leaks have a negative impact on women, but we wanted to learn more about the depth and severity with which bladder leaks change women's lives,” said Balaka Niyazee, senior vice president of P&G Feminine Care North America. “The data from our survey speaks for itself because we see women who just want to do normal, everyday things like travel, laugh more or exercise. But there was also worrying data about how bladder leaks prevent women from major complications.” We're honored to join Tabitha on this journey that empowers women to live life to the fullest, and you can with Always Discreet , which absorbs leaks and odors in seconds.

In addition to collaborating with Tabitha BrownAlways Discreet joins more than 50 other women as they engage in open conversations across social channels, lead by example, and engage in the activities that have kept them from doing so. Join the discussion and show us how you can live your life to the fullest with #DiscreetDryRun.

Always Discreet wants every woman suffering from bladder leakage to be able to easily access and purchase the best bladder leakage products for her needs with confidence. Always Discreet provides bladder leak protection up to zero leaks, zero smell and zero feel.

WITHOUT ALWAYS DISCREET

Always Discreet is an incontinence brand dedicated to creating the best bladder leakage and incontinence products that offer incredible protection without compromise. Always Discreet developed its products with input from more than 10,000 women with bladder leakage and learned firsthand that they deserve better bladder leakage solutions, better support and better information. The Always Discreet product range includes inserts and pads as well as underwear in the Classic, Boutique and Sensitive collections. To learn more about Always Discreet products, visit us at https://alwaysdiscreet.com/en-us/incontinence-products.

ABOUT PROCTER & PLAY

P&G serves consumers around the world with one of the strongest portfolios of trusted, high-quality, leading brands, including Always^®Ambi Pur^®Ariel^®Bounty^®Charmin^®coat of arms^®dusk^®Downy^®fairy^®Febreze^®Win^®Gillette^®Head and shoulders^®Lenor^®Olay^®Oral B^®Pampers^®Pantene^®SK-II^®flood^®Vicks^®and whispers^®. The P&G community includes offices in approximately 70 countries worldwide. Please visit us https://www.pg.com for the latest news and information about P&G and its brands. For more P&G news, visit https://www.pg.com/news.

ABOUT THE SURVEY

To conduct this study, Always Discreet™ worked with MSL and an independent research agency. Reputation leader. The results were collected June 2024 through an online survey of 1,000 U.S. women, all between the ages of 45 and 65, who self-reported experiencing regular or occasional bladder leakage. In addition, nine US women of the same age group who also suffered from bladder leaks were invited for in-depth individual interviews (recruited through the Suzy.com panel).

1. https://www.niddk.nih.gov/health-information/urologic-diseases/bladder-control-problems/definition-facts
2. Always Discreet Bladder Leak Confidence US Study 2024

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SOURCE Always discreet