Honeybear Brands partners with Hockeystar to fight hunger

Atlanta, GA., October 2, 2024 – Visit booth B2049 to sample the best apples at the International Fresh Produce Association showroom October 18-19 in Atlanta and learn how Pazazz is helping bring fresh fruit into the Shopping carts to bring those who need it most this winter.

Honeybear Brands BB #:128246 presents exclusive apple varieties at the fair – ruby ​​red, juicy Pazazz and crisp golden Honeymoon apples. These are just two of the varieties that cater to consumers looking for exceptional taste and value for money. Honeymoon has seen growing volume since its debut two years ago. It features tropical notes and adds a colorful, yellow touch to store shelves. Come and taste the fruits that rekindle a love affair with golden apples.

“Honeybear Brands grows and distributes some of the best local and Washington State-grown apple varieties. Our focus on providing great eating options for “peak season tastes” ensures our retail partners provide consumers with an exceptional eating experience during the big fall apple selling season,” said Don Roper, vice president of sales and marketing for Honeybear Brands.

“We leverage multiple growing regions to curate the best edible varieties along with year-round security of supply and are excited to help our retailers grow the conventional and organic apple category.” At Honeybear Brands, we strive to set expectations for fruit quality, To exceed customer service and delivery reliability.”

Honeybear Brands' growing regions span the United States, with orchards and production facilities in Washington State, Minnesota, Wisconsin, Michigan and New York. Southern Hemisphere production includes apples, pears and cherries from Chile and Argentina.

Support Second Heartland: Hockey star distributes “Apple” donations

Honeybear Brands satisfies hunger with a Pazazz-focused partnership with professional hockey standout Taylor Heise to benefit Second Harvest Heartland.

As part of the Assist Second Harvest campaign, Honeybear will donate 600 pounds of apples every time Heise feeds an assist, also known as an “apple” in hockey, to a teammate during her games this season.

“Apples help our bodies recharge with energy. And who better to remind a health-conscious audience of the health benefits of apples than an elite athlete like Taylor Heise? And she has a genuine desire to be part of a marketing initiative to fight hunger. Women's sports is having a great moment and we're excited to celebrate this while attracting new apple consumers and donating to a good cause,” said Roper.

Retailers carrying Pazazz will benefit from this partnership across social media, PR and in-store assets as Pazazz gains additional ice time with hockey fans and shoppers.

About Honeybear Brands
Honeybear has been family owned and operated for more than forty years. The company is a developer, grower, packer, shipper and importer of apples, pears and cherries in two hemispheres, all year round. As a pioneer in the commercialization of Honeycrisp, the company has been an industry leader in responsible, sustainable farming practices and land management for many years. Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products. For more information about Honeybear, visit www.honeybearbrands.com and follow us on Facebook.
Honeybear® is a trademark of Wescott Agri Products.